print ad analysis - product 3

Chocolate JELL-O

What audience is the advertisement trying to appeal to? 

The target audience is quite broad, but i think mainly for adults and maybe more for women as it says “is loved by lips and hips alike” suggesting womanly features. 

How is the product positioned in the Ad? Does the company use a photographic image of the product?

Yes, the company uses a photographic image of the product in its packaging at the bottom right, it is quite small the image, however they have used an image of the product in a classy glass bowl in the centre. 

How is the taste and texture of the product communicated?

Its communicated quite clearly, by having the whole ad in brown shades, advertising the flavour of the product - chocolate. It is also communicated by actually displaying the product, as the audience can see thats it is a smooth, creamy texture. The text at the bottom of the page, adds to the description of the product.

How do the headline and tagline of the advert help to draw in the viewer?

It draws the viewers in by saying that the product is only “60 calories of decadence”, the tagline adds to this by saying it is “sugar-free”. By doing this it will help draw the viewers, because it looks like it would have a lot more calories then it does. 

In your opinion is the advertisement effective? 

I think it is quite effective, but nothing special, there are a lot of ads like this, but i think the image of the JELL-O in the centre as well as the brown colour scheme helps draw the viewers attention immediately, which I suppose is the whole purpose. 

print ad analysis - product 2

Stacy’s Simply Naked- Pita Chips

What audience is the advertisement trying to appeal to? 

I think this ad has a quite broad audience market, however it is defiantly aimed at adults. 

How is the product positioned in the Ad? Does the company use a photographic image of the product?

The main focus it the photo of the actual pita chips, laid on a fancy organic like cloth, they have also placed a photo of the products packaging on the bottom right hand side, so they costumers know what the product and also packaging looks like.

How is the taste and texture of the product communicated?

They have communicated this quite clearly with the photo of the pita chips as you can actually see the product.  With the fancy organic cloth, which the chips are laid upon, this demonstrates that like the chips, it is basic yet stylish and has that gourmet feel to it. 

How do the headline and tagline of the advert help to draw in the viewer?

They have used a serif font using all capitals to draw the attention to the headline, they have used a blue to make it standout from the yellow- beige shades on the rest of the add. They have made the headline on the top left hand side, so the viewers can look diagonally from the top left to the bottom left, starting from from the headline, to the photo of the chips then to the packaging. 

In your opinion is the advertisement effective? 

Yes, I think it is very effective, they have all the right aspects that would make the customers buy this product. They have a interesting and catchy headline, an appetizing photo of their product, a photo of their packaging, so the audience knows when buying it what it looks like and the colour theme, suits nicely. They also have enough white space, so its not to crowded and readers can easily see what they are advertising.  

Print ad analysis - product 1

Tassal- Tasmanian Salmon

What audience is the advertisement trying to appeal to? 

It’s audience is aimed at women in their 20s,30s and 40s.

How is the product positioned in the Ad? Does the company use a photographic image of the product?

The company does use a photographic image of their product though it is not the main focus, they have placed a small picture of salmon on the right hand side of the add, however the main focus is the photo of the face of a women.

How is the taste and texture of the product communicated?

The photo of the salmon looks quite appetizing, as it is on a plate with greens and a lemon, everything looks really fresh and healthy, which is the main aim of this ad. They haven’t really communicated the taste of the product as i think they are more trying to say how good salmon is for you and that it is “Beauty Food” and that if you eat this type of Tasmanian Salmon your skin will look like the women's skin. 

How do the headline and tag-line of the advert help to draw in the viewer?

The headline is in a large font size as well as in capitals, drawing the readers to it. In the sub-heading they have named the ingredients which are really good for you to try and persuade you into buying their product. 

In your opinion is the advertisement effective? 

I think this advertisement is very effective, as the magazine i got this ad from InStyle is aimed at women in their 20s-40s, so they have tried to relate the product, being Tasmanian Salmon to beauty products, which is a main topic through out these types of magazines.  The ad is very simple yet effective, the whole feel about it is clean, healthy and pure, they have used natural colours and san-serif font to help them convey this idea.

Packaging Design

Rationale

My packaging design for the three different flavours of gourmet biscuits is a clean and simple design like my logo for Tukka. I have done this to appeal to the market that are willing to pay a bit more for gourmet products.

Each flavour has the same design on the packaging, though i have changed the photo at the top which shows the ingredients in the biscuits, as well as the colours which are associated with the ingredients. I decided to choose photos of the ingredients instead of the picture of the biscuits it self, as i have used a window at the front of my packaging to show the customer what they are getting. I find that the pictures of the ingredients as well as the window will intise the customers into choosing the product. It shows the quality and type of ingredients that are used and also shows that the brand is not afraid of showing it.The shape of this window is the same shape as the circle on the logo, which i think ties in nicely. 

The shape of the box is a triangular shape which joins at the top. I have decided to choose a sticker to join the flap of the lid down the back part. This is so the users can reseal the biscuits if they aren't eaten all at once.

As mentioned on the packaging, I suggest that the material of the packaging should be 100% recycled cardboard and used with vegetable based inks. I would recommend at matte based cardboard, as i think that will be best suited for a eco-friendly product.  

I have used Tukka’s mission on the back of the box to reiterate what the brand is about. I used a hand-written font for this, so it feels like the owner has personally written on the box to share his message.

Research for Packaging Design

I have just been looking at some packaging design on the internet and these are a couple that i really like:

This is a really cute packaging design, with it's own little handle.
I like the first two packages at the top, they have that natural & simplistic look. I think its cool how it's all about the type, its stand out.

I like the box shape of the packaging on the left, and the type is really cool.

Packaging Design - Adults

Tucker’s Gourmet Crackers- Coriander & Cracked Pepper

1. What symbols/colour has the company used to persuade their target audience (children or Adults)? 

They have used greens and browns as their colour palate. At the top of the packaging they have used a image of coriander and cracked pepper, to show their audience what flavor the crackers are.

2. What sort of message do you think the colours are trying to convey? Do the colours the company has used for the packaging indicate taste/flavour?

They have used greens to show and indicate the ingredient used on their cracker - coriander. The colour green also conveys and reinforces that their product is natural and fresh, as green is associated with nature and the environment. The brown used compliments green and also is associates with nature and the earth. As the colours used are not the common, primary colours, this give off a sense of uniqueness communicating to a high-quality and upmarket audience for adults. 

3. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?

The brand had used a san serif font like Helvetica or something similar to indicating it is modern, clean and simple. They have turned the U in the word Tucker’s into a wheat grain again demonstrating that the brand come from natural and fresh products. They have also used another typeface, a handwritten font, they have done this appropriately for the words, “handmade” and “naturally better for you!” reinforcing that there product is all naturally and hand made.  

4. What materials/construction has company used to package the biscuits? In your opinion is the packaging functional? 

They have used cardboard for the outside and the plastic wrapping for the inside, i think it is very functional, and i like how they have used a window so you can see the product which is inside.

5. In your opinion is the packaging eco-friendly and/or sustainable? Why/why not?

Yes, I think most of it is, as it mentions on the back: “Packaging is made from 100% recycled cardboard and printed with vegetable based inks” which is very eco-friendly, however inside they have used a plastic tray as well as a plastic wrapping around the tray, though i think that has to be used to keep the biscuits stay fresh. 

Packaging Design - Childern

Arnott’s Hundreds & Thousands

1. What symbols/colour has the company used to persuade their target audience (children or Adults)? 

They have used pastel colours like pinks, blues, yellows and greens with a cartoon fairy with sparkles around her to attract their target audience, being children.  

2. What sort of message do you think the colours are trying to convey? Do the colours the company has used for the packaging indicate taste/flavour?

The variety of colours makes the product appealing to the younger audience, as they see it as something fun, sweet and happy. The colours they have used in the packaging are they same as on the biscuit, so it is linking the packaging to biscuit. The pastel colours and the cartoon fairy suggests that it is more aimed at girls, with its princess-like theme.

3. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?

They have used a san serif type, which almost looks hand drawn as it is not precise and perfect but more rounded and rough, maybe suggesting that a kid has done written it, or similar to kids handwriting. This reinforces that it is aimed for kids, as it is modern as well as fun and happy.

4. What materials/construction has company used to package the biscuits? In your opinion is the packaging functional? 

The packaging is made out of plastic, both the outside wrapping and the inside part for holding the biscuits. I think the packaging is functional, as it is kid-friendly, they would be able to open it easilerly and the biscuits are divided into 4 biscuits per container part, so it would be easy to share.

5. In your opinion is the packaging eco-friendly and/or sustainable? Why/why not?

No, not completely, the tray is recyclable which is mentioned on the packaging but the rest is made out of plastic which is not eco-friendly or sustainable.

Letterhead

This is my final letterhead, i played around with it alot, but this is the placement that i liked the best, as it is simple and clean and but still has a bit of decoration with the bottom lines. 

Envelope

My Envelope and letterhead are very similar, i used the same lines at the bottom of the page, so the costumer sees the consistency through out the documents. I made the lines at a 50% opacity so it is not so busy and crowded. I think it is important to use the whole logo on these documents so i have done that with all of them.

Business Card

Back:

Front:

I really like the front of the business card, even though the actual logo is not on it, i think it stands out, even though it is quite plan with just the words tukka and the circles. I made the back a reverse of the front with circles being yellow and the background being white, again i put the logo on it just to reiterate the brand. 

Colours

I have choosen two spot colours from the exercise we did with the landscape photograph, now i am deciding which combination i like the best. The first one is just the yellow and brown together, where as the second one is the yellow, brown and a shade of the brown. I think the 2nd one is more appropriate for the brief as it shows that it is more of a high-quality, up-market brand, as the two colours look a bit cheaper. 

Logo & Type

I have been trying out alot of different fonts, these are my favourite. However i think the handwritten types which i originally like, look too messy with my logo, i think the plain san-serif type look a lot cleaner and suit the brief better. I have also realised that i have too many colours in my logo, so i am going to have to change that so it is just two colours.

Fonts

I have been trying out different type faces on the word Tukka, i really like the handwritten type faces, though i have to be careful with legibility 

Experimenting

I have been experimenting with a couple of ideas, i think my favourite one, is the dot one (first on the second row) and also the circle one (third on the second row). I think with the logo name underneath suit a food an beverage company more, rather than the text on the right of the logo looks more corporate. I also like the brown foot logo, however because it it a food company i dont think it is sending off the right message. 

research

I googled "bush tucker" and "aboriginal art" to help me get some inspiration for my logo, as i wasn't happy with my previous attempts at my logo. Here is what i found:

I noticed that there seems to be a lot of circles within these designs which i quite like. Next is  some how putting them into a logo design!!!

Pantone colour palate

I really liked the colours i choose from my previous photograph, though i dont think they will look good on a logo, so i tried another photograph of Australia and i think these colours will be more suited to my logo, i like the earthy feel to the colours

Activity 3: Australian colours

This is image is of the dessert in central Australia, i choose this image as i really like the variety of colours, from the dark brown to the light purples.  

Tutorial 2: Australian symbol

Solution 1:

Solution 2:
Solution 3:
Solution 4:Original image:

My original image is the Harbour Bridge, it's one of Australia's famous icons. I tried rearranging the original image to get interesting shapes, i don't really like any of them, but if i had to choose i think solution 2 is my favourite, as it can kind of look like a flower or plant as well.  

Week 1

image: http://www.stressworks.com.au/web_images/wr_Golden%20Circle1_1.jpg

1. Golden Circle has used a two rounded abstract shapes. The bottom shape is a line (or dash) that looks like it represents the land, while the top shape is a rounded square type shape representing the sky, between the middle of these two shapes is a glow of yellow acting as the sun.  

2. The company has only used 3 colours; red, which is the dominate colour as well as yellow and green.

3. As a whole the three colours used mock the colours of the landscape with the green line at the bottom resembling grass, the yellow glow represents the sun which incorporates the name of the company “goldern circle” and then the red which domaintes the logo making it stand out and catch the customers eye.

4. The type the company has used is a lower case, san serif. The particular font used is quite rounded which incorporates and combines the name of the company as well as the shapes they have used in the logo. By doing this I think the company wants to say that their brand is modern, safe and simple. With the white text against the red background it makes the text stand out also suggesting that its clean and pure.