Packaging Design

Rationale

My packaging design for the three different flavours of gourmet biscuits is a clean and simple design like my logo for Tukka. I have done this to appeal to the market that are willing to pay a bit more for gourmet products.

Each flavour has the same design on the packaging, though i have changed the photo at the top which shows the ingredients in the biscuits, as well as the colours which are associated with the ingredients. I decided to choose photos of the ingredients instead of the picture of the biscuits it self, as i have used a window at the front of my packaging to show the customer what they are getting. I find that the pictures of the ingredients as well as the window will intise the customers into choosing the product. It shows the quality and type of ingredients that are used and also shows that the brand is not afraid of showing it.The shape of this window is the same shape as the circle on the logo, which i think ties in nicely. 

The shape of the box is a triangular shape which joins at the top. I have decided to choose a sticker to join the flap of the lid down the back part. This is so the users can reseal the biscuits if they aren't eaten all at once.

As mentioned on the packaging, I suggest that the material of the packaging should be 100% recycled cardboard and used with vegetable based inks. I would recommend at matte based cardboard, as i think that will be best suited for a eco-friendly product.  

I have used Tukka’s mission on the back of the box to reiterate what the brand is about. I used a hand-written font for this, so it feels like the owner has personally written on the box to share his message.