print ad analysis - product 3

Chocolate JELL-O

What audience is the advertisement trying to appeal to? 

The target audience is quite broad, but i think mainly for adults and maybe more for women as it says “is loved by lips and hips alike” suggesting womanly features. 

How is the product positioned in the Ad? Does the company use a photographic image of the product?

Yes, the company uses a photographic image of the product in its packaging at the bottom right, it is quite small the image, however they have used an image of the product in a classy glass bowl in the centre. 

How is the taste and texture of the product communicated?

Its communicated quite clearly, by having the whole ad in brown shades, advertising the flavour of the product - chocolate. It is also communicated by actually displaying the product, as the audience can see thats it is a smooth, creamy texture. The text at the bottom of the page, adds to the description of the product.

How do the headline and tagline of the advert help to draw in the viewer?

It draws the viewers in by saying that the product is only “60 calories of decadence”, the tagline adds to this by saying it is “sugar-free”. By doing this it will help draw the viewers, because it looks like it would have a lot more calories then it does. 

In your opinion is the advertisement effective? 

I think it is quite effective, but nothing special, there are a lot of ads like this, but i think the image of the JELL-O in the centre as well as the brown colour scheme helps draw the viewers attention immediately, which I suppose is the whole purpose.