Stacy’s Simply Naked- Pita Chips
What audience is the advertisement trying to appeal to?
I think this ad has a quite broad audience market, however it is defiantly aimed at adults.
How is the product positioned in the Ad? Does the company use a photographic image of the product?
The main focus it the photo of the actual pita chips, laid on a fancy organic like cloth, they have also placed a photo of the products packaging on the bottom right hand side, so they costumers know what the product and also packaging looks like.
How is the taste and texture of the product communicated?
They have communicated this quite clearly with the photo of the pita chips as you can actually see the product. With the fancy organic cloth, which the chips are laid upon, this demonstrates that like the chips, it is basic yet stylish and has that gourmet feel to it.
How do the headline and tagline of the advert help to draw in the viewer?
They have used a serif font using all capitals to draw the attention to the headline, they have used a blue to make it standout from the yellow- beige shades on the rest of the add. They have made the headline on the top left hand side, so the viewers can look diagonally from the top left to the bottom left, starting from from the headline, to the photo of the chips then to the packaging.
In your opinion is the advertisement effective?
Yes, I think it is very effective, they have all the right aspects that would make the customers buy this product. They have a interesting and catchy headline, an appetizing photo of their product, a photo of their packaging, so the audience knows when buying it what it looks like and the colour theme, suits nicely. They also have enough white space, so its not to crowded and readers can easily see what they are advertising.
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