Arnott’s Hundreds & Thousands
1. What symbols/colour has the company used to persuade their target audience (children or Adults)?
They have used pastel colours like pinks, blues, yellows and greens with a cartoon fairy with sparkles around her to attract their target audience, being children.
2. What sort of message do you think the colours are trying to convey? Do the colours the company has used for the packaging indicate taste/flavour?
The variety of colours makes the product appealing to the younger audience, as they see it as something fun, sweet and happy. The colours they have used in the packaging are they same as on the biscuit, so it is linking the packaging to biscuit. The pastel colours and the cartoon fairy suggests that it is more aimed at girls, with its princess-like theme.
3. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?
They have used a san serif type, which almost looks hand drawn as it is not precise and perfect but more rounded and rough, maybe suggesting that a kid has done written it, or similar to kids handwriting. This reinforces that it is aimed for kids, as it is modern as well as fun and happy.
4. What materials/construction has company used to package the biscuits? In your opinion is the packaging functional?
The packaging is made out of plastic, both the outside wrapping and the inside part for holding the biscuits. I think the packaging is functional, as it is kid-friendly, they would be able to open it easilerly and the biscuits are divided into 4 biscuits per container part, so it would be easy to share.
5. In your opinion is the packaging eco-friendly and/or sustainable? Why/why not?
No, not completely, the tray is recyclable which is mentioned on the packaging but the rest is made out of plastic which is not eco-friendly or sustainable.
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