Business Card

Back:

Front:

I really like the front of the business card, even though the actual logo is not on it, i think it stands out, even though it is quite plan with just the words tukka and the circles. I made the back a reverse of the front with circles being yellow and the background being white, again i put the logo on it just to reiterate the brand. 

Colours

I have choosen two spot colours from the exercise we did with the landscape photograph, now i am deciding which combination i like the best. The first one is just the yellow and brown together, where as the second one is the yellow, brown and a shade of the brown. I think the 2nd one is more appropriate for the brief as it shows that it is more of a high-quality, up-market brand, as the two colours look a bit cheaper. 

Logo & Type

I have been trying out alot of different fonts, these are my favourite. However i think the handwritten types which i originally like, look too messy with my logo, i think the plain san-serif type look a lot cleaner and suit the brief better. I have also realised that i have too many colours in my logo, so i am going to have to change that so it is just two colours.

Fonts

I have been trying out different type faces on the word Tukka, i really like the handwritten type faces, though i have to be careful with legibility 

Experimenting

I have been experimenting with a couple of ideas, i think my favourite one, is the dot one (first on the second row) and also the circle one (third on the second row). I think with the logo name underneath suit a food an beverage company more, rather than the text on the right of the logo looks more corporate. I also like the brown foot logo, however because it it a food company i dont think it is sending off the right message. 

research

I googled "bush tucker" and "aboriginal art" to help me get some inspiration for my logo, as i wasn't happy with my previous attempts at my logo. Here is what i found:

I noticed that there seems to be a lot of circles within these designs which i quite like. Next is  some how putting them into a logo design!!!

Pantone colour palate

I really liked the colours i choose from my previous photograph, though i dont think they will look good on a logo, so i tried another photograph of Australia and i think these colours will be more suited to my logo, i like the earthy feel to the colours