print ad analysis - product 3

Chocolate JELL-O

What audience is the advertisement trying to appeal to? 

The target audience is quite broad, but i think mainly for adults and maybe more for women as it says “is loved by lips and hips alike” suggesting womanly features. 

How is the product positioned in the Ad? Does the company use a photographic image of the product?

Yes, the company uses a photographic image of the product in its packaging at the bottom right, it is quite small the image, however they have used an image of the product in a classy glass bowl in the centre. 

How is the taste and texture of the product communicated?

Its communicated quite clearly, by having the whole ad in brown shades, advertising the flavour of the product - chocolate. It is also communicated by actually displaying the product, as the audience can see thats it is a smooth, creamy texture. The text at the bottom of the page, adds to the description of the product.

How do the headline and tagline of the advert help to draw in the viewer?

It draws the viewers in by saying that the product is only “60 calories of decadence”, the tagline adds to this by saying it is “sugar-free”. By doing this it will help draw the viewers, because it looks like it would have a lot more calories then it does. 

In your opinion is the advertisement effective? 

I think it is quite effective, but nothing special, there are a lot of ads like this, but i think the image of the JELL-O in the centre as well as the brown colour scheme helps draw the viewers attention immediately, which I suppose is the whole purpose. 

print ad analysis - product 2

Stacy’s Simply Naked- Pita Chips

What audience is the advertisement trying to appeal to? 

I think this ad has a quite broad audience market, however it is defiantly aimed at adults. 

How is the product positioned in the Ad? Does the company use a photographic image of the product?

The main focus it the photo of the actual pita chips, laid on a fancy organic like cloth, they have also placed a photo of the products packaging on the bottom right hand side, so they costumers know what the product and also packaging looks like.

How is the taste and texture of the product communicated?

They have communicated this quite clearly with the photo of the pita chips as you can actually see the product.  With the fancy organic cloth, which the chips are laid upon, this demonstrates that like the chips, it is basic yet stylish and has that gourmet feel to it. 

How do the headline and tagline of the advert help to draw in the viewer?

They have used a serif font using all capitals to draw the attention to the headline, they have used a blue to make it standout from the yellow- beige shades on the rest of the add. They have made the headline on the top left hand side, so the viewers can look diagonally from the top left to the bottom left, starting from from the headline, to the photo of the chips then to the packaging. 

In your opinion is the advertisement effective? 

Yes, I think it is very effective, they have all the right aspects that would make the customers buy this product. They have a interesting and catchy headline, an appetizing photo of their product, a photo of their packaging, so the audience knows when buying it what it looks like and the colour theme, suits nicely. They also have enough white space, so its not to crowded and readers can easily see what they are advertising.  

Print ad analysis - product 1

Tassal- Tasmanian Salmon

What audience is the advertisement trying to appeal to? 

It’s audience is aimed at women in their 20s,30s and 40s.

How is the product positioned in the Ad? Does the company use a photographic image of the product?

The company does use a photographic image of their product though it is not the main focus, they have placed a small picture of salmon on the right hand side of the add, however the main focus is the photo of the face of a women.

How is the taste and texture of the product communicated?

The photo of the salmon looks quite appetizing, as it is on a plate with greens and a lemon, everything looks really fresh and healthy, which is the main aim of this ad. They haven’t really communicated the taste of the product as i think they are more trying to say how good salmon is for you and that it is “Beauty Food” and that if you eat this type of Tasmanian Salmon your skin will look like the women's skin. 

How do the headline and tag-line of the advert help to draw in the viewer?

The headline is in a large font size as well as in capitals, drawing the readers to it. In the sub-heading they have named the ingredients which are really good for you to try and persuade you into buying their product. 

In your opinion is the advertisement effective? 

I think this advertisement is very effective, as the magazine i got this ad from InStyle is aimed at women in their 20s-40s, so they have tried to relate the product, being Tasmanian Salmon to beauty products, which is a main topic through out these types of magazines.  The ad is very simple yet effective, the whole feel about it is clean, healthy and pure, they have used natural colours and san-serif font to help them convey this idea.